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Marketing Manager

Company: The Save Mart Companies
Location: Modesto
Posted on: January 17, 2020

Job Description:

The Manager, Marketing is a key member of the Brand, Marketing and Store Development team. This position plays a critical role in the assessment, development and deployment of marketing supporting specific business categories as well as storewide promotions and programs. This role works cross functionally with all business areas to ensure understanding and communication of integrated marketing solutions. Post-event responsibilities include partnering with Finance and Analytics to determine marketing effectiveness and ROI. This role also works collaboratively with external suppliers including multiple agencies and CPG partners to build strategic, on-brand creative marketing solutions, always with the goal of improving banner awareness and driving shopper impact. The position collaborates with multiple internal stakeholders including: Digital; Omni channel; Loyalty; Store Operations; Pricing; and any others required to ensure seamless execution.Essential Duties and Key Responsibilities: Key marketing liaison with merchandising organization. Deliver successful marketing programs for specific categories and total store initiatives. Partner with merchandising and marketing team in quarterly and annual marketing planning process. Develop and manage budgets as required for marketing programs, aligning with organizational business partners on timing and tracking. Deliver recommended marketing solutions based on business goals and shopper targets. Partner with marketing analytics to deliver follow up results on marketing programs, optimizing future decision making Key point of communication across the organization ensuring awareness, understanding and execution of marketing/advertising programs Serve as marketing SME to business partners ensuring strategic and timely implementation of programs Craft strategic briefs that enable on target marketing solutions from internal and outside parters. Ensure marketing meets all required business and brand standards across all supported channels. Collaborate with the Senior Manager, Advertising Production and Manager, Traffic to ensure timely and accurate solutions. Perform other related duties as required.Requirements (Knowledge, Skills and Abilities): Retail marketing experience desired. Grocery marketing a plus. Excels in collaborative environment, demonstrating strong business partnerships to other disciplines within organization Experience working with and across marketing channels including: print; creative; broadcast (radio & TV); direct mail; email; digital; social; web; mobile Experience working in a creative environment including knowledge of creative brief writing. Ability to create and communicate new ideas, tailoring style and information based on audience. Bias for fact-finding to support ideas and information Ability to motivate self and others to achieve marketing objectives Thrive in collaborative environment, developing strong business partnerships Strong problem-solving skills Proficient in Excel, PowerPoint and Word. Excellent organizational skillsEducation: Four-year college degree, or equivalent knowledge gained through formal education, specialized training, or additional job experience.Experience: Five years of directly related experience.Other: Basic travel.Physical: Reach outward or reach above shoulder, lift/carry 10 lbs. or less, push/pull 10 lbs. or less, standing, sitting, walking, climbing, crawling, squatting, kneeling, bending, handling, visual demands including close work, auditory demands including phone equipment, and ability to operate a computerWork Environment: Basic office environment, low noise, and moderate temperaturesCompetencies: Action oriented Project management skills Personal/interpersonal skills Good communicator Customer focused Integrity and Trust Strategic agility Problem Solving

Keywords: The Save Mart Companies, Modesto , Marketing Manager, Advertising , Modesto, California

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