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Senior Copywriter

Company: E. & J. Gallo Winery
Location: Modesto
Posted on: October 13, 2020

Job Description:

Why Gallo? With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future. As a Senior Copywriter you will partner with Creative Directors, Art Directors, and Marketing teams to develop written content for key marketing campaigns activating across all media channels to include digital and print, social media platforms, product labels, and websites. Writes short and long-form copy in support of branded initiatives and product development. Helps develop voice and tone of various company brands and initiatives. Serves as a critical collaborator within Gallo Creative and across functions. What You Will Do - Partners with Creative leadership, Digital Marketing, Commerce Marketing and Brand Teams to develop written content for use across all media related to brand equity and marketing campaigns. - Writes content for digital and print that includes e-mail campaigns, websites, social media platforms, point-of-sale materials and product back-labels; actively engages in supporting written content ideation and development for new and existing brands. - Writes scripts for company and brand-driven video content. - Contributes to brand style guides; outlines voice and tone requirements for brand activation. - Researches innovative content approaches and storytelling trends/techniques; devises and applies content development best practices as appropriate. - Functions as a brand steward, ensuring all content reflects the desired brand voice and editorial guidelines. - Reviews previously developed content; recommends usability improvements to ensure content clarity, brevity, calls to action, and streamlined online navigation. - Partners with project stakeholders to craft content/story ideas which are optimized for the specific channel, media platform and targeted consumer. - Works closely with new brand teams to develop and articulate a brand's strategic intent. Writes brand manifestos as needed. - Writes stories and outlines territories to support the development of new brands and marketing campaigns. - Participates in brainstorm sessions to help craft creative ideas and strategies to further promote marketing campaigns. - Engages in studies to acquire insight and test new brand concepts, names and positioning. - Collaborates with internal and external copywriters and oversees and reviews copywriter(s) assignments as needed. - Demonstrates strong understanding of audience and brand voice, and how to adapt brand messaging across all workstreams - Oversees and handles projects that have short to long term focus. - Understands and adheres to industry regulations that impact copy and content creation. - Maintains satisfactory attendance, to include timeliness. - Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance. What You Will Need - Master's degree plus 3 years of creative writing, journalism, content marketing creation, or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of creative writing, journalism, content marketing creation or communications experience reflecting increasing levels of responsibility OR Associate's degree in English, Creative Writing, Journalism, or Communications experience plus 7 years of creative writing, journalism, content marketing creation, instructional design, or communications reflecting increasing levels of responsibility. - Skilled in proofreading and paying close attention to detail. - Skilled in the use of MS Excel, MS PowerPoint, MS Word at an intermediate level. - Skilled at writing in different tones and from different consumer perspectives. - Experience writing for different brands, products or companies. - Experience writing compelling content for different consumer audiences. - Experience writing Voice & Tone documentation for brands/companies. - Expertise in creating content for different marketing channels; demonstrates an understanding of communication principles for digital, print and nontraditional media. What Will Set You Apart - Master's degree in English, Creative Writing, Journalism, or Communications plus 5 years of marketing content development experience reflecting increasing levels of responsibility; OR Bachelor's degree in English, Creative Writing, Journalism, or Communications plus 7 years of marketing content development experience reflecting increasing levels of responsibility. - Skilled in working on simultaneous projects in a very fast paced, team oriented environment. - Skilled in prioritizing work, managing the project workflow to meeting deadlines and manage expectations appropriately. - Experience effectively presenting information and respond to questions from groups of managers, clients, customers and the general public. - Applies advanced knowledge, principles, theories, concepts and writing skills. Please include your Portfolio link on your resume as you apply. Gallo does not sponsor for employment based visas for this position now or in the future To View a Full Job Description, Please Click Here. Req. ID: 72048 DIG001 Equal Opportunity Employer Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law. Job Function: Digital Marketing & Creative

Keywords: E. & J. Gallo Winery, Modesto , Senior Copywriter, Advertising , Modesto, California

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