ModestoRecruiter Since 2001
the smart solution for Modesto jobs

Senior Copywriter

Company: E. & J. Gallo Winery
Location: Modesto
Posted on: October 13, 2020

Job Description:

Why Gallo? With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future. As a Senior Copywriter you will partner with Creative Directors, Art Directors, and Marketing teams to develop written content for key marketing campaigns activating across all media channels to include digital and print, social media platforms, product labels, and websites. Writes short and long-form copy in support of branded initiatives and product development. Helps develop voice and tone of various company brands and initiatives. Serves as a critical collaborator within Gallo Creative and across functions. What You Will Do - Partners with Creative leadership, Digital Marketing, Commerce Marketing and Brand Teams to develop written content for use across all media related to brand equity and marketing campaigns. - Writes content for digital and print that includes e-mail campaigns, websites, social media platforms, point-of-sale materials and product back-labels; actively engages in supporting written content ideation and development for new and existing brands. - Writes scripts for company and brand-driven video content. - Contributes to brand style guides; outlines voice and tone requirements for brand activation. - Researches innovative content approaches and storytelling trends/techniques; devises and applies content development best practices as appropriate. - Functions as a brand steward, ensuring all content reflects the desired brand voice and editorial guidelines. - Reviews previously developed content; recommends usability improvements to ensure content clarity, brevity, calls to action, and streamlined online navigation. - Partners with project stakeholders to craft content/story ideas which are optimized for the specific channel, media platform and targeted consumer. - Works closely with new brand teams to develop and articulate a brand's strategic intent. Writes brand manifestos as needed. - Writes stories and outlines territories to support the development of new brands and marketing campaigns. - Participates in brainstorm sessions to help craft creative ideas and strategies to further promote marketing campaigns. - Engages in studies to acquire insight and test new brand concepts, names and positioning. - Collaborates with internal and external copywriters and oversees and reviews copywriter(s) assignments as needed. - Demonstrates strong understanding of audience and brand voice, and how to adapt brand messaging across all workstreams - Oversees and handles projects that have short to long term focus. - Understands and adheres to industry regulations that impact copy and content creation. - Maintains satisfactory attendance, to include timeliness. - Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance. What You Will Need - Master's degree plus 3 years of creative writing, journalism, content marketing creation, or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of creative writing, journalism, content marketing creation or communications experience reflecting increasing levels of responsibility OR Associate's degree in English, Creative Writing, Journalism, or Communications experience plus 7 years of creative writing, journalism, content marketing creation, instructional design, or communications reflecting increasing levels of responsibility. - Skilled in proofreading and paying close attention to detail. - Skilled in the use of MS Excel, MS PowerPoint, MS Word at an intermediate level. - Skilled at writing in different tones and from different consumer perspectives. - Experience writing for different brands, products or companies. - Experience writing compelling content for different consumer audiences. - Experience writing Voice & Tone documentation for brands/companies. - Expertise in creating content for different marketing channels; demonstrates an understanding of communication principles for digital, print and nontraditional media. What Will Set You Apart - Master's degree in English, Creative Writing, Journalism, or Communications plus 5 years of marketing content development experience reflecting increasing levels of responsibility; OR Bachelor's degree in English, Creative Writing, Journalism, or Communications plus 7 years of marketing content development experience reflecting increasing levels of responsibility. - Skilled in working on simultaneous projects in a very fast paced, team oriented environment. - Skilled in prioritizing work, managing the project workflow to meeting deadlines and manage expectations appropriately. - Experience effectively presenting information and respond to questions from groups of managers, clients, customers and the general public. - Applies advanced knowledge, principles, theories, concepts and writing skills. Please include your Portfolio link on your resume as you apply. Gallo does not sponsor for employment based visas for this position now or in the future To View a Full Job Description, Please Click Here. Req. ID: 72048 DIG001 Equal Opportunity Employer Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law. Job Function: Digital Marketing & Creative

Keywords: E. & J. Gallo Winery, Modesto , Senior Copywriter, Advertising , Modesto, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Food Freelance Photographer in San Jose, CA
Description: Kodakit is looking for enthusiastic, freelance photographers with a technical understanding of photography and ability to follow a brief. Type
Company: Kodakit
Location: San Jose
Posted on: 10/23/2020

Marketing & Client Service Analyst
Description: n n Current job opportunities are posted here as they become available. n n n nSubscribe to our RSS feeds to receive instant updates as new positions become available. n n n n Stockbridge's Opportunistic (more...)
Company: Stockbridge
Location: San Francisco
Posted on: 10/22/2020

Entry Level - Event Marketing Manager
Description: Next Generation Marketing, Inc. helps our clients expand their reach into new frontiers through exciting live events. Our aim in all things we do at Next Generation Marketing, Inc. is to build brand awareness (more...)
Company: Next Generation Marketing, Inc.
Location: San Jose
Posted on: 10/22/2020


Sales and Marketing Director - San Francisco
Description: Req ID 2020-1756 br Job Locations Sales and Marketing br Job Category Sales and Marketing br Shift Day br Who We Are br br An Elder Care Alliance Community br br AlmaVia of San Francisco (more...)
Company: Elder Care Alliance
Location: San Francisco
Posted on: 10/20/2020

Public Relations Manager - Bay Area (San Francisco, Oakland, San Jose)
Description: YOUR ROLE br br Gensler seeks a proven storyteller to lead Public Relations efforts for our Bay Area market, working specifically with our San Francisco, Oakland, and San Jose offices. The ideal candidate (more...)
Company: Gensler
Location: San Francisco
Posted on: 10/22/2020

Direct Marketing-Customer Service Representatives
Description: We are now hiring new Direct Marketing Representatives for our Energy 38 amp amp Telecommunications Campaigns. 10 At TOP we focus on the success and growth of our clients and teams. Simply put, companies (more...)
Company: T.O.P. Marketing Group Inc
Location: Sacramento
Posted on: 10/23/2020

Technical Marketing Engineer (Full Time) - United States
Description: What You'll Do br br We are looking for a Technical Marketing Engineer to promote and increase customer adoption of various enterprise technologies such as network visibility, security, switching, (more...)
Company: Cisco
Location: San Jose
Posted on: 10/23/2020

Americas Incentives Sr Marketing Manager
Description: The Role:We are looking for a Senior Marketing Manager to work within eBays North America Marketing organization to develop high level go to market strategy and lead the flawless execution of eBays customer (more...)
Company: eBay Inc.
Location: San Carlos
Posted on: 10/22/2020

Project Manager, Creative Marketing
Description: Company Description br br As the world s leader in digital payments technology, Visa s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, (more...)
Company: Visa
Location: San Francisco
Posted on: 10/22/2020

UX Writer/UX Designer
Description: Job Description US Tech Solutions is seeking a ldquoUX WriterUX Designerrdquo for a 12 Months contract with a client in Mountain View, CA Remote Job Poster Ankit Saxena Client is looking for UX Writer (more...)
Company: US Tech Solutions Inc.
Location: Mountain View
Posted on: 10/23/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Modesto RSS job feeds