Marketing Specialist / Trade Show Coordinator

Company: Danaher Corporation
Location: Modesto
Posted on: August 4, 2022

Job Description:

Do you want to help advance scientific discovery, improving quality of life around the world? We do, too. Molecular Devices has the opportunity to be the innovation partner that empowers scientists to fast-track research breakthroughs, leading to earlier diagnoses and safer drug treatments. We're a dynamic, female-led life science solutions provider of high-performance bioanalytical measurement systems, software, and consumables. With Molecular Devices, you'll grow your career with best-in-class teams in a culture of collaboration engagement, diversity, and inclusion. Molecular Devices is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives. Position Summary We are looking for a talented, organized marketer that enjoys executing top-notch outbound marketing campaigns and coordinating tradeshow logistics to join the Molecular Devices marketing team. Working with marketing managers, product managers, and field sales, you will own tradeshow logistics and implement key marketing initiatives from email campaigns to digital programs to support lead generation efforts. This is a work from home opportunity with occasional need to go into the San Jose office. Responsibilities Serve as main point of contact for trade show vendors. Coordinate logistics for tradeshows including managing budget, ordering show services, shipping, and show events, such as tutorials. Manage off-site fulfillment house to ship booth properties to/from various tradeshows Work with marketing managers to create and execute pre-, during, and post-show advertising including booth loops, banner ads, sponsorships, email blasts, and social media. Travel to trade shows to manage booth logistics including installation, dismantling, collateral, etc. Review and report on trade show and marketing metrics such as traffic to booth, and leads generated to determine success of trade show. Work with Corporate Communications Manager to assist in execution of internal and external communications efforts. Create and distribute internal and external newsletters. Support day-to-day planning and execution of tradeshow related email marketing and online advertising Coordinate design and layout of tradeshow related collateral, advertisements, and materials with graphic designer. Proofread various tradeshow related collateral pieces to ensure accuracy and overall quality Closely monitor and review tradeshow campaign effectiveness for continued improvement and optimization Use lead generation tools and analytics to monitor and manage tradeshow marketing campaigns Work with sales distribution manager to support distribution channel marketing including vendor shows and marketing efforts Work with field marketing to collaborate on special projects as assigned Skills and Specifications Efficiently work under pressure and deadlines to complete assigned tasks Metric-driven, with the ability to analyze available data to help drive decision making Extremely organized with the ability to effectively communicate action items and deadlines Comfortable with managing budget for trade show and advertising expenditures Should be comfortable with marketing tech stack to create and track campaign tactics and analytics Respond to changes in process or assignments quickly without losing sight of the overall goal Comfortable with interacting with cross-functional teams of all levels, and reporting out on key metrics Effectively communicate with cross-functional teams Excellent written and communication skills Ability to work well in a fast-paced, collaborative environment Self-motivated and detail-oriented with a strong desire to learn new skills Strong organizational skills and ability to work efficiently within guidelines Qualifications 2+ years of experience in a marketing role, with an emphasis in tradeshow logistics Excellent written and verbal skills in English; expert knowledge of spelling and grammar Strong proficiency of Microsoft Office Suite (Word, PowerPoint, Excel) Preferred working knowledge of a marketing automation tool (Pardot, Marketo, Act-On, HubSpot, etc.) Preferred working knowledge of Adobe Creative Cloud (InDesign, Illustrator, Photoshop, etc.) Life Science industry experience a plus Bachelor's degree in Marketing, Communications, Journalism or related discipline or equivalent work experience Estimate 25% - 30% annual travel This role will reside in San Jose, CA (currently hybrid) and work closely with our marketing, sales, and applications teams #LI-MH3 When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization. Given the essential job duties of this position, the employee is required to be fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation and applicable law. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you've ever wondered what's within you, there's no better time to find out.

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