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2018-2864 - Charg- d'-tudes et tendances - Intelligence Marketing (H/F)

Company: Harris Moran
Location: Modesto
Posted on: September 13, 2018

Job Description:

Function : Sales & Marketing/Marketing

Employment Type : Internship

Job details :

Rattach-- la Chef de Projet Intelligence Marketing, vous l'assistez dans la gestion et le d--veloppement des diff--rentes --tudes men--es dans le groupe, le suivi des tendances et le reporting.

Dans le cadre de votre mission, vous participerez :



  • A la connaissance et compr--hension de nos march--s Pains pr---emball--s et P--tisserie industrielle par l'analyse des tendances, les facteurs cl--s de succ--s, les analyses panels ainsi que les --tudes consommateurs.
  • A la mise en place des --tudes ad hoc et panels via l'--laboration des questionnaires ou guides d'entretien avec les soci--t--s d'--tude et le suivi du terrain.
  • Plus particuli--rement, la gestion des 2 Communaut--s de consommateurs (L'atelier Jacquet et L'atelier Brossard) : prise de brief aupr--s des --quipes Marketing, --laboration des questionnaires, programmation et administration des --tudes, analyse des r--sultats et recommandation aux commanditaires ; mise en place du plan d'animation des Communaut--s
  • A la r--flexion sur les insights consommateurs des 2 march--s.
  • A la veille concurrentielle tant nationale qu'internationale et au benchmark d'autres march--s alimentaires.
  • A l'alimentation des id--es / inspirations pour la r--flexion des --quipes op--rationnelles et pour les innovations des 2 march--s travers la gestion mensuelle de la newsletter et des petits d--jeuners intelligence marketing.
  • Au reporting groupe et au suivi des performances des innovations du march-- du Pain et du march-- de la P--tisserie partir des analyses de panels (Nielsen).
  • A la visite des salons et participation aux conf--rences autour des --tudes et de l'innovation.


    De formation sup--rieure Bac +2 minimum (--cole de commerce, cursus universitaire ou --cole d'ing--nieur avec sp--cialisation marketing, BTS, DUT), vous --tes rigoureux, r--actif, curieux, cr--atif et autonome, avec un bon sens de l'analyse et de la synth--se, et de bonnes capacit--s r--dactionnelles.

    Vous avez un bon relationnel et faites preuve d'ouverture d'esprit et de curiosit--. Vous avez fort int--r--t pour le monde de la grande consommation et les --tudes marketing. Travailler sur plusieurs dossiers simultan--ment ne vous fait pas peur.

    La ma--trise des panels Nielsen et/ou une premi--re exp--rience en --tudes et/ou un premier stage en tant qu'assistant(e) chef de produits sur des produits de grande consommation commercialis--s en GMS sera consid--r-- comme un plus pour votre candidature.

    Bonnes connaissances en Informatique requises (Excel et Powerpoint).

    Stage conventionn-- pouvoir en janvier 2019.

    Location : 76 Avenue de France, 75013 Paris-13E-Arrondissement, France

    Keywords: Harris Moran, Modesto, 2018-2864 - Charg- d'-tudes et tendances - Intelligence Marketing (H/F), Advertising, Modesto, California

    Click here to apply!

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