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Senior Manager, Consumer Research & Insights

Company: The Save Mart Companies
Location: Modesto
Posted on: January 14, 2020

Job Description:

glassdoor

The Senior Manager, Consumer Research & Insights will provide consumer preferences & market insights to increase the company's understanding of grocery shopper preferences and trends as well as provide actionable, integrated consumer insights which will strengthen our brand messaging, customer loyalty, improve customer experiences and overall business performance across The Save Mart Company.

The Senior Manager, Consumer Research & Insights will use internal shopper sentiment data collected through surveys, our shopper loyalty programs and third-party systems (e.g. Nielsen, SMG, IRI). In addition, this role will be responsible for constructing primary research studies including methodology design, sampling specifications, questionnaire development and analytical techniques to drive actionable, brand relevant analytics and insights for marketing (including customer segmentation, value proposition by segment, customer buying behaviors and trends).

Key Responsibilities and Accountabilities:Support the Brand, Marketing and Store Development office with specific targetable insights differentiated for each of our brands Develop customer and product surveys from initial setup to data analysis, and final presentation. Direct Management of the Save Mart Company's customer experience measurement program Analyze large amounts of consumer and market data and present the facts that will support the Save Mart Companies in their planning and decision making. Synthesis multiple sources and disparate data points to provide an actionable and integrated consumer story for our leadership team and key business stakeholders Provide high impact and dynamic visualizations to bring the customer story to life Prepare and present periodic banner specific deep dive analysis' on current consumer sentiment Develop and maintain Brand Shopper Personas Prepare and internally publish white papers on emerging trends and topics Own and manage the Consumer Insights budgetLOCATION: MODESTO, CA.The Save Mart Companies is one of the largest food and drug retailers in California and Nevada. It is home to a number of well-known brands in food retailing. You might have seen our banners that include Save Mart, Lucky, Lucky California and Food Maxx. We also have 4 distribution centers and SMART Refrigerated Transport, a trucking firm that transports dry groceries, frozen foods, ice and novelties to all of The Save Mart Companies stores. We are a locally and family owned business, headquartered in the heart of one of the greatest agricultural areas of our nation - the San Joaquin Valley.

The Modesto community is vibrant with great traditions, educational opportunities and multi-cultural lifestyles. Aside from mild weather year-round, Modesto allows for easy access to many major tourist attractions in California. To the west lies the San Francisco Bay Area (90-miles) and the Santa Cruz Beach (115-miles). To the east is the famed Gold Country "Mother Lode" (50-miles) and a little farther you can find the majestic Sierra Nevada mountain range, Lake Tahoe (180-miles) and Yosemite National Park (110-miles).

Some of our competitive benefits include: exceptionally generous benefits package (Health, Dental, Vision, Life, 401K), flexible schedule options, Employee Connection (earn fun and valuable prizes!), Life Long Learning - Educational opportunities, Employee Association (discounted and free tuition options, contests, and support services).

We are currently recruiting for the position of:

Senior Manager, Consumer Research & Insights

glassdoor

The Senior Manager, Consumer Research & Insights will provide consumer preferences & market insights to increase the company's understanding of grocery shopper preferences and trends as well as provide actionable, integrated consumer insights which will strengthen our brand messaging, customer loyalty, improve customer experiences and overall business performance across The Save Mart Company.

The Senior Manager, Consumer Research & Insights will use internal shopper sentiment data collected through surveys, our shopper loyalty programs and third-party systems (e.g. Nielsen, SMG, IRI). In addition, this role will be responsible for constructing primary research studies including methodology design, sampling specifications, questionnaire development and analytical techniques to drive actionable, brand relevant analytics and insights for marketing (including customer segmentation, value proposition by segment, customer buying behaviors and trends).

Key Responsibilities and Accountabilities:


  • Support the Brand, Marketing and Store Development office with specific targetable insights differentiated for each of our brands
  • Develop customer and product surveys from initial setup to data analysis, and final presentation.
  • Direct Management of the Save Mart Company's customer experience measurement program
  • Analyze large amounts of consumer and market data and present the facts that will support the Save Mart Companies in their planning and decision making.
  • Synthesis multiple sources and disparate data points to provide an actionable and integrated consumer story for our leadership team and key business stakeholders
  • Provide high impact and dynamic visualizations to bring the customer story to life
  • Prepare and present periodic banner specific deep dive analysis' on current consumer sentiment
  • Develop and maintain Brand Shopper Personas
  • Prepare and internally publish white papers on emerging trends and topics
  • Own and manage the Consumer Insights budget


    LOCATION: MODESTO, CA.
    Requirements (Knowledge, Skills and Abilities):

    --- Excellent communication skills (verbal and written)

    --- Ability to integrate insights from multiple data sources and weave into an integrated insights story that leads to business actions

    --- Ability to provide analytical insights using Nielsen & Syndicated Consumer Panel Data, and a strong understanding of syndicated data/analysis

    --- Excellent detail orientation, organizational, problem solving and decision-making skills

    --- Ability to work closely with merchandise/ marketing to help translate consumer insights into relevant decisions

    --- Command of research techniques and analysis to ensure excellent stewardship of valuable resources

    --- Self-motivated and able to work independently

    --- Excels in collaborative environment, showing strong business partnerships to other disciplines within organization

    --- Comfortable working across multiple research programs and large amounts of data to provide consolidated insights

    --- Experience with qualitative methods (focus groups, shop-a longs, ethnography)

    --- Experience with quantitative methods (descriptive stats, choice-based modeling, clustering, segmentation, etc.)

    --- Superior Computer Skills -Proficiency in all Microsoft Office applications, including Excel and PowerPoint and familiarity with analytic tools

    --- Knowledge and usage of market data platforms (Nielsen and IRI)

    Education: Four-year college degree or equivalent knowledge gained through formal education, specialized training, or additional job experience

    Experience: Five years of directly related experience

    Other: None

    Physical: Basic office environment: ability to sit, stand, walk, kneel, stoop, use stairs, reach, pull and lift objects

    Competencies:

    -- Business Acumen

    -- Customer Focus

    -- Leading People

    -- Management Skills

    -- Personal/Interpersonal Skills

    The Save Mart Companies is an Equal Opportunity Employer, and we welcome resumes from individuals who will contribute to our diverse workforce.

Keywords: The Save Mart Companies, Modesto , Senior Manager, Consumer Research & Insights, Executive , Modesto, California

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