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Associate Commerce Marketing Manager, Popular Portfolio

Company: E. & J. Gallo Winery
Location: Modesto
Posted on: January 16, 2020

Job Description:

Named a Glassdoor "Best Places to Work" three years in row, we couldn't be prouder of our company culture. As the largest family-owned winery in the world with over 100+ unique wine and spirits brands, our products are synonymous with life's special occasions. Come celebrate with us! Your Talent & Gallo Perfect Pairing As an Associate Commerce Marketing Manager, you will develop annual Commerce Marketing programs to drive consumer awareness and conversions at the point of purchase, across on-premise, retail and ************ (as needed) for Popular portfolio. You will drive creation and execution of programs which support the portfolio vision. This could include point of sale elements, digital elements, partnerships, sell sheets/decks, hero creative, brand activation guidelines. You will partner closely with different marketing teams to develop plans based on brand objective and inclusive of needs and requirements of Customer Marketing and Brand Activation. What You Will Do * Develops programs or elements to capitalize on opportunity, competitive shift or gap to plan outside of IMP on brand equity/strategy and within budget. Launches program through Customer Marketing and in partnership with sales planning. * Creates scale yet nimble programs that ensure A&P efficiency. * Ensure consumer and customer insights drives the plan, resulting in targeted execution. * Drive for break through programming to drive efficiency and outsized share gains. * Translating Consumer Decision Journey to 360 degree programs, both flow and periodic. Work in integrated way with MarComm and Digital teams to ensure cohesive programs. * Utilizes a variety of traditional and on premise data sources to analyze relevant business drivers and deploys best practices to measure channel success and ROI. Gathers insights by observing and analyzing new trends in restaurant/bar and retail industry in addition to competitive activity. * Manages agency relevant to commerce marketing programs/brands. * Manages all resources marketing expenditures in a highly effective and efficient manner. * Gathers and applies insight from forwarded deployed Commerce teams as well as all available data and insight sources. * Manages A&P budgets as assigned. What You Will Need * Master s degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; -OR- Bachelor s degree plus 5 years of communications finance, marketing, supply chain/supply planning, process development, new product development, project management, processing engineering or sales experience reflecting increasing levels of responsibility; -OR- Bachelor s degree plus 3 years of Gallo marketing, finance or sales experience reflecting increasing levels of responsibility. * Experience effectively presenting information to top management, public groups and boards of directors. What Will Set You Apart * Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility; -OR- Bachelor s degree in Business Administration with a Marketing concentration plus 5 years of marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility. * Multiple Gallo marketing rotations. * Experience training and developing junior level brand marketers in executing brand and organizational objectives. * Experience managing business operations and leveraging basic finance and accounting principles. * Experience with end consumer and retail trade consumer product marketing. * Strong interpersonal skills and ability to handle difficult situations with all levels of employees. * Customer-oriented, with strong project management and organization skills. * Experience taking direction from multiple individuals located in various parts of the country. * Skilled in presenting information to top management, public groups and boards of directors. * Skilled in the use of MS Word and MS Excel at an intermediate level, MS Access and MS PowerPoint at an intermediate level; IRI, Brio and Spectra at a basic level * Experience working with all levels and functions within the company. Gallo does not sponsor for employment based visas for this position now or in the future. USS001 BRA001 Equal Opportunity Employer Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.

Keywords: E. & J. Gallo Winery, Modesto , Associate Commerce Marketing Manager, Popular Portfolio, Executive , Modesto, California

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