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Senior Innovation Manager

Company: Lack + Daily Marketing Recruiting Experts
Location: Modesto
Posted on: September 21, 2022

Job Description:

With a global portfolio of over 100 unique wine and spirits brands, our client is the largest family-owned winery in the world. Founded in 1933, the company is known for its lasting commitment to sustainability and quality, and consistently providing wine and spirits for every occasion. The Senior Innovation Manager will lead all marketing activities with a 12-18 month horizon for brands specifically designated for renovation. This marketer will lead agile marketing, renovation, and IMP processes, as well as participate in the development and execution of OGSM brand level strategies. MBA and tenure in CPG brand marketing, with innovation experience, is REQUIRED. Position is REMOTE w/travel.
Job Details:

  • Leverage mastery of brand strategy and positioning, business drivers, and relevant consumer, customer and channel trends and insights to lead brand renovation against business objectives
  • Work closely with business unit, cross-functional, and agency partners to manage renovation of existing brands identified as opportunities for the commercial wine business unit
  • Oversee development and maintenance of renovation strategies
  • Oversee development and implementation of creative and communication strategy, campaign idea, communication plan (including media) and development, creation, deployment and optimization of campaign assets
  • Demonstrate understanding of go-to-market strategy across channels to include on and off premise and eCommerce
  • Develop and execute learning, measurement, and evaluation plan for all renovation work completed and recommend optimizations to address opportunities for improvement
  • Own process and timeline for renovation work to be completed
  • Own and manage A&P budget, including commerce and portions of overhead allocation
  • Develop staff to possess transferable brand marketing skill sets which can be applied successfully in other business units

Keywords: Lack + Daily Marketing Recruiting Experts, Modesto , Senior Innovation Manager, Executive , Modesto, California

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