Director of Brand Marketing - New Amsterdam

Company: E&J Gallo
Location: Modesto
Posted on: November 22, 2022

Job Description:

Director of Brand Marketing - New Amsterdam Location: Modesto, CA, US Nashville, TN, US New York City, NY, US Atlanta, GA, US Los Angeles, CA, US Dallas, TX, US Miami, FL, US Chicago, IL, US Date: Nov 8, 2022 Company: E. & J. Gallo Why Gallo? With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future. Seeking a creative, entrepreneurial and consumer empathetic brand marketer who has experience in building spirit brands in the alcohol beverage industry. Ideal candidate will possess ability to bring brands to life in emotionally desirable ways for new and emerging spirit consumers to drive strategic growth. This position can be US Remote in the following cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York What You Will Do:

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• Provides leadership for the brand group to attract, develop, and retain high quality marketing professionals.
• Develops and refines the OGSM, including the overall 5-year innovation pipeline, new products and existing brand marketing strategy.
• Provides input to the BU leadership team on category strategies.
• Participates in and approves the execution of strategies in support of the OGSM's.
• Responsible for growing consumer awareness and affinity for each brand according to marketing objectives.
• Following the annual calendar, supervises the process and timeline for the Integrated Marketing Planning (IMP) Process, from business review through activation and optimization.
• Approves the Integrated Marketing Communication Brief in partnership with the Marcomm Director for critical brands within the portfolio.
• Approves the creative and comms strategy, campaign idea and communication plan, as well as the final-hero assets and is responsible for getting alignment with Brand VP and BU leadership.
• In coordination with the Brand Manager, Commerce & the Sales Planner, approves market / channel strategy.
• In coordination with Finance and Sales Planner, determines pricing proposals.
• Develops and refines the overall new product and existing brand marketing strategy.
• Participates in the development and execution of the long term and annual Brand Plan for respective brands.
• In partnership with the Drive team, develops close relationships with key customers and distributor teams to ensure products across the brand portfolio are positively showcased and promoted.
• Approves research initiatives proposes by the brand teams.
  What You Will Need:
  
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  • Master's degree plus 10 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 12 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, or sales experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 16 years of communications, finance, marketing, supply chain/planning, process development, new product development, project management or sales experience reflecting increasing levels of responsibility; OR Master's degree plus 8 years of Gallo experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 10 years of Gallo experience reflecting increasing levels of responsibility.
  • 5 Years of Supervisory or managerial experience.
  • Experience making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
    What Will Set You Apart:
    
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    • Master's degree plus 12 years of communications, finance, marketing, supply chain/planning, process development, new product development, project management, or sales experience reflecting increasing levels of responsibility.
    • Experience successfully positioning products within highly competitive categories; knowledge of how to synthesize research and information to create compelling marketing and advertising programs.
    • Experience inspiring the best from key support areas such as R&D, advertising agencies, and customers such as Sales.
    • Thorough knowledge of using packaging to create compelling competitive differentiation.
    • Experience with long-term brand building, as well as classic consumer packaged goods marketing and niche marketing where required.
      Gallo does not sponsor for employment-based visas for this position now or in the future. To view a full job description, please click here . Compensation
      
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      • Hiring Salary Range: $170,175 - $283,625/Year (20% RFR Bonus Target).
      • Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
        Perks & Benefits
        
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        • This position includes a competitive benefits package.
        • Please click here to view our full list of benefits or click here to watch our video.
          Job Requisition ID: 99904#LI-AJ1BRA001Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
          
          If you need any assistance or accommodations due to a disability, please let us know at (see application details).
          Nearest Major Market: Modesto
          Job Segment: Marketing Manager, Advertising, Brand Manager, Manager, Marketing, Management

Keywords: E&J Gallo, Modesto , Director of Brand Marketing - New Amsterdam, Executive , Modesto, California