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Media Director

Company: E. & J. Gallo Winery
Location: Modesto
Posted on: September 13, 2019

Job Description:

Named a Glassdoor "Best Places to Work" three years in row, we couldn't be prouder of our company culture. As the largest family-owned winery in the world with over 100+ unique wine and spirits brands, our products are synonymous with life's special occasions. Come celebrate with us! Your Talent & Gallo Perfect Pairing The consumer experience is at the heart of the Gallo Marketing Organization purpose. We exist to serve life s most joyful and memorable moments and the marketing organization is continuously innovating to reach consumers in new, meaningful ways. As the Director of Paid Media, you will manage all paid media for E&J Gallo as an enterprise. You will lead, manage, and drive business relationships with key media agencies, large technology partners, and adtech vendors while continually managing secondary relationships with other agencies and promotional partners. You will oversee the execution of agency service level agreements ensuring that brand and corporate values are being portrayed and that the agreed terms of the services contract are being met. In this pivotal role, you will provide media and marketing strategy consultation to brand managers and executive leadership. What_You_Will_Do Strategy * Drives the enterprise strategy regarding paid media in partnership with the VP of Integrated Marketing Strategy. * Sets the Adtech agenda for the enterprise and partners with the Martech Director on establishing the overall Martech and Adtech stack. * Selects and manages relationship with preferred Adtech partners. * Assesses how the effectiveness of the enterprises overall media mix and identify opportunities for innovation and optimization. * Manages online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards) for success and optimization opportunities. * Regularly reports advertising campaign results (including revenues and costs). * Optimizes advertising strategies for varying audiences and channels. * Participates in upfronts, media, technology, and other conferences to identify key opportunities for the enterprise to invest their advertising dollars. * Negotiates with media channels to close competitive deals. * Prepares additional promotional projects to support new product launches. * Builds long-term relationships with media influencers to promote our brands. * Oversees the day to day activities of 3 direct reports that will manage programmatic and shopper marketing buys. * Works to secure leadership buy-in and leads the full-cycle execution of paid media strategy. * Expert in best practices for buying media online and offline to ensure that agencies, vendors, and partners are delivering with excellence. * Develops, maintains, and ensures adherence to operating budget and capital spending plan. * Directs the development and implementation of standards and goals, ensuring they support the organization's business plans. * Continuously develops an understanding of consumer marketing trends and media technologies with an eye towards applying best practices to the company s daily business. Vendor Management and Cross Functional Partnership * Manages the relationship with media agency on behalf of the enterprise. * Manages relationship with large technology partners such as Google, Facebook, Twitter, Pinterest, Snap Inc. * Ensures that the media agency is delivering against campaign objectives. * Partners with the commerce marketing, consumer PR and influencer marketing teams to deliver cohesive consumer communication programs. * Designs and reviews advertising budgets in collaboration with the marketing communication Strategy Team and the Commerce Marketing Team. * Manages the agency eco-system of paid media partners and their respective technology solutions. Leadership * Develops, coaches, and mentors subordinate staff. * Conducts performance evaluations; recommends salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues. * Cross-functionally partners with internal marketing services teams to develop online marketing campaigns to drive brand recognition. * Leads relationship building projects with traditional and electronic media outlets to enhance or achieve brand goals. * Analyzes data trends and agencies' client performance; develop strategic business plans to support the marketing initiative. * Develops and approves changes to systems, policies, and procedures as it relates to media and consumer promotions. * Leads department and interdepartmental planning and management teams; works cross-functionally to improve processes within the organization. What_You_Will_Need * Master s degree plus 8 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; -OR- Bachelor's degree plus 10 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility. * Experience managing relationships with the media or marketing agencies. * Experience developing paid media B2C strategies over $1mm within CPG, Alcohol Beverage, Financial Services, or Technology. * Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience. * Supervisory or management experience. * Experience delivering business presentations to organizational leaders. * Experience managing and negotiating contracts with external vendors. * Required to travel both domestically and internationally. What_Will_Set_You_Apart * Master s degree in Communications, Public Relations, or Marketing plu 12 years of agency management experience reflecting increasing levels of responsibility; -OR- Bachelor's degree in Communications, Public Relations, or Marketing plus 14 years of public relations agency management experience reflecting increasing levels of responsibility. * Experience engaging in long-term brand building. * Knowledge of marketing techniques and new product development/ introduction. * Knowledge of both federal and state laws as it relates to alcohol beverage promotions. * Experience with successfully positioning products within highly- competitive categories; knowledge of how to synthesize research and information to create compelling marketing communications programs. * Skilled in the use of MS Word, MS PowerPoint, MS Excel at an intermediate level. * Skilled in reading, analyzing, and interpreting the most complex documents. * Experience responding effectively to the most sensitive inquiries or complaints from the media, clients, regulatory agencies, or members of the business community. * Experience writing speeches and articles using original or innovative techniques or style. * Skilled in making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors. * Knowledge of Gallo s Sales Distribution and external agency networks. * Experience applying principles of logical thinking to a wide range of intellectual and practical problems. * Experience dealing with a variety of abstract and concrete variables. * Experience working with all levels and functions within the company. * Experience demonstrating team building, leadership and mentoring skills. Gallo does not sponsor for employment based visas for this position now or in the future. To_View_a_Full_Job_Description,_Please_Click_. DIG001 Equal Opportunity Employer Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.

Keywords: E. & J. Gallo Winery, Modesto , Media Director, Executive , Modesto, California

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