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Content Marketer

Company: Kevin's Natural Foods
Location: Modesto
Posted on: August 4, 2022

Job Description:

-Job Title: Content MarketerDepartment: MarketingFLSA Code: ExemptReports to: VP Marketing
Job Summary:Cal Chef Foods, LLC, doing business as Kevin's Natural Foods, is looking for a business savvy, marketing maverick that is passionate about building online community to join our team as a Content Marketer.
Kevin's Natural Foods is a healthy meal-solution company with a bold goal. We are on a mission improve the health of all Americans by empowering even the busiest people to eat clean without sacrificing flavor. We have been recognized as the fastest growing brand in our space and we are not stopping there!
Do you love storytelling? Can you deliver great content that inspires users? Is organization one of your superpowers? Do you work well with different teams? Do you have a passion for health & wellness? If you answered yes to these questions, then this equity opportunity is for you and we would love to chat!
Duties/Responsibilities:

  • Driving traffic and brand loyal engagement that translates to sales and brand building
  • Work with VP Marketing to develop overall marketing editorial calendar, staying up-to-date with the latest industry trends and customer opportunities in order to build a more effective plan
  • Manage SEO agency, driving traffic to site, while keeping all content on-brand and engaging
  • Create and manage organic social media strategy, content and posting for Facebook, Instagram, Pinterest, Tiktok and Linkedin platforms
  • Work with PPC agency to create relevant ad copy and visuals for targeted audience campaigns
  • Develop strategy for Email and SMS flows and newsletters
  • Write copy and work with designer on email and SMS creative
  • Develop and organize all website content and present to site dev team according to set parameters
  • Manage and direct photo and video shoots including shot lists, scripts, props, product and styling
  • Work directly with in-house design team to develop all visual content needs
  • Measure and analyze results of all activities and report back to senior leadership to inform future marketing campaigns
  • Other duties as assigned and/or necessary
    Required Skills/Abilities:
    • Bachelor's degree in marketing or related field.
    • 2+ years' experience in a content creating role.
    • Experience with online community building.
    • Skilled copywriter.
    • Eye for visual design and branding.
    • Experience managing creative resources including designers, writers, and other agency personnel
    • Data-driven and highly analytical with experience using analytics tools.
    • Ability to manage multiple projects and juggle priorities with consistent performance in deadline-oriented environment due to tight time restraints and volume of work
    • Must be able to respond quickly in an environment of changing priorities
      Healthy, Diverse Teams Breed Innovation:Kevin's Natural Foods is proud to be an equal opportunity employer. -We deeply believe that diverse backgrounds and experiences make better teams, and we seek to attract talent from all walks of life. -The team at Kevin's is smart, humble, and passionate and we value a work environment that fosters personal development and opportunities to move within our small, but quickly growing organization.
      More About Kevin's Natural Foods:Kevin's Natural Foods is a line of healthy entr--es, sides, sauces and seasoning blends, on a mission to make clean eating delicious and accessible. Kevin's guilt-free, sous-vide entr--es and sides, and signature certified paleo, keto, and gluten-free sauces allow health-conscious home cooks to whip up delicious meals in five minutes or less.
      With restaurant-quality ingredients and recipes, Kevin's products are readily available on the shelves at leading grocery retailers nationwide including Costco, Whole Foods, Albertsons, HEB and Publix. All Kevin's products contain no refined sugar, artificial ingredients, grains, or soy, and are made with antibiotic- and hormone-free meat. A true market disruptor, Kevin's Natural Foods is the first clean refrigerated entr--e brand. For more information, please visit -www.kevinsnaturalfoods.com.

Keywords: Kevin's Natural Foods, Modesto , Content Marketer, Other , Modesto, California

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